Use the Gatlas name and marks as they are drawn here
Guidelines and assets for presenting the Gatlas brand consistently.
Download the wordmarkNaming
“Gatlas” is always written as a single word with a capital “G”. Never write it as “GatLas” or “GATLAS”, and write it in lowercase only in a web address, such as gatlas.ai.
Colors
The Gatlas palette is ink on paper. The mark and every button run on one grayscale, so the numbers stay the loudest thing on the page. Petrol (#043F4A) is the one accent: a small glyph or dot at a few named places, such as the check beside an included feature on the pricing page, on a light ground only. It never colors the logo, a button, text or a chart, and on a dark ground it turns to ink.
Icon
When space is short, the icon stands for Gatlas on its own. Use it where the reader already knows the name, such as a favicon or a social avatar.
Wordmark
The full wordmark provides the strongest brand recognition, so use it whenever space allows. It is drawn in ink for light backgrounds; on a dark background, invert it rather than recoloring it. Maintain clear space around the mark equal to the height of the icon.
