Use the Gatlas name and marks as they are drawn here
Download the Gatlas icon and wordmark, and see how to write the name and use the colors. For anything not covered here, write to team@gatlas.ai.
Download the wordmarkNaming
In text, “Gatlas” is one word with a capital “G”. The wordmark is drawn in lowercase, and that form belongs to the mark and to a web address, such as gatlas.ai.
Colors
The Gatlas palette is ink on paper. The mark and every button run on one grayscale, so the numbers stay the loudest thing on the page.
- Paper
- The ground of every page
- Ink
- Text and the mark
- Muted
- Labels and secondary text
- Petrol
- A small glyph or dot at a few named places, on a light ground only
Petrol (#043F4A) is the one accent. It marks a few named places, among them the checks on the contact page and the pricing page, and never colors the logo, a button, text or a chart. On a dark ground it turns to ink.
Icon
When space is short, the icon stands for Gatlas on its own. Use it where the reader already knows the name, such as a favicon or a social avatar.
Wordmark
- Use the full wordmark wherever it fits, and the icon where it does not.
- On a dark background, invert it. Never recolor it.
- Keep clear space around it equal to the height of the icon.
