Naming
“Gatlas” is always written as a single word with a capital “G”. Do not spell it as “GatLas”, “gatlas”, “GATLAS”, or any other variation to ensure a unified identity across all touchpoints.
Colors
The Gatlas palette is deliberately neutral: ink on paper. There is no accent color to manage: the product, the site, and the mark all run on the same grayscale, which leaves the numbers as the loudest thing on the page.
Icon
When space is limited, the standalone icon can represent the brand on its own. Reserve it for contexts where the audience is already familiar with the brand, such as app icons, favicons, and social avatars.
Wordmark
The full wordmark provides the strongest brand recognition, so use it whenever space allows. It is drawn as ink for light backgrounds; on dark surfaces, invert it (dark:invert) rather than recoloring it. Maintain clear space around the mark equal to the height of the icon.
